Exam: Section A : Question 3

Exam: Section A : Question 3

What two conventions did I use and why?

The magazine is titled 'Lass' as the magazine is predominately aimed at a female teenage audience. Furthermore, the magazine is very stereotypical towards teenage girls due to the large amount of girly colours for example in my magazine I used purple which connotes imagination. My colours are very feminine which would look aesthetically pleasing towards girls and would also attract many girls therefore I used girly colours to attract my audience.

'Aaron Paul' is the idol on the magazine front cover, connoting it will attract a variety of people who are attracted to Aaron paul, aspire to do what he does - acting and would have a teenage crush on. Also I used asymmetrical balance meaning the magazine looks balanced and does not look odd. Also with many vibrant colours the target audience is very obvious for example deep purple connoting that its aimed for teenage girls, also with titles for example 'Clothes that make your body look good.' Girls like their body to look good therefore the magazine is clearly seen as a teenage girls magazine.


What are the effects of my layout, typography, colour choice and language choice?

My layout is asymmetrical meaning that the model on the right side is balanced up by the stories making the front cover look aesthetically pleasing. Asymmetrical balance connotes chaotic and youthful which is ideal for my target audience.

My typography differs as the serious important titles are written in serif which connotes that it is a formal story and not immature. However I use sans serif font for funny, laid back stories which connotes that these stories are funny, immature and informal.

I used purple because it is a very girly colour and many teenage girls like the colour purple, therefore this would attract them to read and buy my magazine. Also purple connotes imagination which many teenage girls have.

I have used exlamatives on a serious cover story as this connotes that this story is very serious and has an important message that could affect your well-being healthily. Also I used alliteration that makes the reader read the cover story swiftly and is always repeatedly tells them the story as it is sounds like a rhyme. Also I used a pun which adds to the immaturity of the cover and also makes the page seem energetic and funny.

What issues of representation have I presented?

I have used many different fonts and this could cause a distraction for the reader, therefore by using the 3-4 instead of 5-6 fonts it would make the page much more simple and make it look better. Also some girls may not like the purple I used as they may like blue or yellow therefore I could have a wider range of colours and lastly some teenage girls may not like the model as the could not aspire to be Aaron Paul as it is not their aspiration.

 

Font Sheet Homework

Font Sheet Homework

Here is the first slide with my six favourite fonts and a collage of all different types of logos and fonts.

GREEN

Really good piece of work with the right amount of detail and analysis. Well Done.

Colour Connotation

Colour Connotation

'Sex' in red connotes physical energy and also passion. The read title makes the front cover very vibrant also making the front cover energetic and positive. The blue background makes the page tranquil and very mellow providing a calm atmosphere therefore there is a contrast between red and blue making the front cover balanced by colour. Also the blue dress makes the reader feel calm when looking at her as she is very innocent, this engages the reader in order to make them buy it.

The orange text instantly provides an enthusiastic feel towards the reader as orange is a very bright and vibrant colour therefore it makes the page happy and energetic. Also it makes the reader feel optimistic when reading the cover titles, this could make them want to read the story as they want to know what happens. The price tag is in yellow this connotes that it is urgent to read how much it is in order for the reader to buy it. Also a blue dress is on the model, this connotes that the reader would feel devoted and loving towards her as she is an aspiration.

The title Gloria is a very peaceful name and the green colour connotes that it is harmonious and therefore the magazine is not in your face but is very relaxing. Also the dress is in green as this connotes that the dress should be accepted therefore communicating with the reader that this is a accepted magazine. 'Sex' in yellow is connoting that is fun and also creativity. The 'Carefree days' connotes that it is showing how you can have personal power.

GREEN

Really good piece of work with the right amount of detail and analysis. Well Done.

Magazine Titles and Stories

Titles:
POP
Schmick
Whizz
Limelight
Lass
Indie
Elegance
Bliss
Beam
Appeal
Attract


Stories:
Want that '8' size waist?
Size 8 is the new size 0

Good girl gone bad -  read on page 8!
Want to tweak like Miley?

Exclusive interview with 1D - Page 15

Eat, healthy, look fabulous and have a fit boy!

How to look good naked, Gok style!

Lose your gut!

Clothes that make your body look good!

Lose 20lbs in just 2 weeks! Find out how - page 12

Balance

Balance 

Symmetrical balance

It is symmetrical because there are the same amount of stories on either side and also the women is in the middle of the page which is also very symmetrical, the only thing that is now symmetrical in the front cover is the models hair which is only on one side of the page.

Asymmetrical balance

This is asymmetrical (informal) balance because there is more on the left side that is bigger (headlines) compared to the smaller model on the right. They make it balanced because the model is looking towards the right that addresses the reader to look over there. 

This is asymmetrical by colour because there is the same amount of black and yellow on the left side compared to the right side. Also the white is asymmetrical on either side and also the title 'Vibe' is white at the top of the front cover and the word 'unstoppable' is white and they are opposite making them asymmetrical.

This is asymmetrical by shape because Oprah's hair is very detailed making it very intricate compared to the other items on the front cover, therefore her hair is the focus point on the page.

This is asymmetrical by position because there is a larger item on the right, the model,  and many other smaller items on the left side of the page, it is balanced because the  the writing 'M2' balances the side of the head and also the text below the title balances with body.

This is asymmetrical by position because there is a larger item in the middle, therefore it is balanced out by all the smaller text items around the model, making it balanced.

This is a symmetrical by texture because the top and skirt is very detailed and has a lot of texture compared to the non-textured yellow background.

This is asymmetrical by eye direction because she is eating the chocolate and looking at the camera presenting a direct mode of address so the reader instantly looks at the model and what she is doing.

















This has radial balance because all the titles and coupons evenly spread out around the models head, they radiate from the centre which is the models head.

This is asymmetrical by value because the large amount of blue on the models dress is balanced by the orange and black font colour.

GREEN

Really good piece of work with the right amount of detail and analysis. Well Done.

Magazine Analysis

Lifestyle Magazines and Who They Are Aimed At

This magazine is aimed at men clearly due to the title of the magazine is 'Men's Health' therefore it is targeted for the male audience. The magazine uses quotes to engage the audience for example 'Strip away belly fat!' therefore it is a guide on how to make men much healthier and have a better looking body because it also quotes 'Sex tonight' therefore by being healthier you will get more girls, which the magazine is advertising. 

A celebrity is used because it engages the reader because it attract the attention from the audience because the celebrity is generally very healthy, well known and they fascinate people.

They also use catchy titles that are very informal, therefore this will attract a lot more younger people compared to older people, they do this to guide them on how to be healthier and have a better future ahead of them if they follow what the magazine says.

This magazine is an American magazine, therefore it uses very famous American's that are involved with fashion, health and are well known world-wide. 

They use colours that would attract more women than men, for example a lot of pink is used. They also used contrasting colours that stand out boldly on the page to draw readers in as they know that a front cover that has eye catching and bright harmonious colours would attract more people compared to dull colours. 

As the target audience is generally for 16-20's they would not use colours that would be found in older magazines, instead colours that represent a younger age group meaning it is suitable for the audience. 

On the front cover, design is probably the most thought out element of a magazine, this is because the design should correspond with the target audience. 

Therefore all the fonts the designers use are a mixture between informal and formal because it will suit the audience. However they use formal font to attract the older members of the magazine's audience. They do not use bubble writing because it is very childish and would not appeal to the audience. 

Also magazines add a key elect and that is both fashion and free download. this is because free downloads appeal to a audience with little money to spend on extra music and they give a bonus to buy the magazines. Also the fashion element gives to the the magazine that the competitors because it addresses the female element of the audience, however fashion within men is on the uprise. Both of these elements give bonuses to the magazines attracting the audience to buy them. 

In magazines choosing the right mode of address is a key element of making the magazine both suitable and appealing to the reader.

in this magazine they have amplified how they treat their reader, they acknowledge them as they are the readers friend. This ensures the formal and casual element of the magazine. They have done this as the target audience is between 16-20's, where they have more time of socialising and a period of fun before more repsonsibility - therefore they address the audience as friends and very informal.

Also cover lines such 'in fashion' and 'summers hottest' shows that they advertise a variety of things instead of the normal music and celebrities. therefore the reader reads the cover very casually and is engaged to sheer amount of things that are offered to them. They also use words such as 'you and your' to make it as if the magazine is talking to the reader and they are very catchy therefore they are yet again being spoken to as a friend and how they can help them do better in society.

Images also play a role in attracting the right and desired audience, for this magazine females are the audience between 16-30. The image of Cheryl Cole in the magazine connotes sexy, good looking and it gives women an aspiration and represent how their lifestyle is and how they could effect the readers lifestyle if they follow what she says and does.

Also the images uses a costume that represents the type of fashion to wear to look good and attract men. Therefore the model promotes fashion, health and wealth. The pink colours promote her as a very ideal person to admire and also as her head is above the glamour title it connotes that she is above glamour.

GREEN

Really good piece of work with the right amount of detail and analysis. Well Done.

Lifestyle Conventions 1&2

Convention 2

There is a model or celebrity on the front cover as the main image and he/she is looking directly at the camera.

A celebrity/model is used because it attracts the attention of the audience because they are generally well known and they fascinate people. Also they are very fashionable and healthy so they advertise the essentials for people to buy the magazines.

The model/celebrity are always looking at the camera because they attract you! And because the stories are aimed at you, they look at the camera to engage you.

The effect on the reader is that a direct mode of address is used so everything is aimed at you. Therefore they get your attention by directly addressing each story at you.






Convention 3
Direct mode of address is used - the magazine is talking to you and make a direct reference to your lifestyle. For example: Lose your gut, Impress your girlfriend, New styles for you!

Find examples of direct mode of address in the above magazine. Why is this used? What effect does it have on the target audience?

An example of direct mode of address is 'Already in your Wardrobe.' This is used because the direct mode of address engages the reader because the magazine is talking to the reader as a coach/friend. Therefore it makes the reader feel special and this means the reader buys the magazine, which the magazine needs, sales.