Wednesday, 20 November 2013

Music Video Research Task

The first video that I am looking at is very recent, and that is Lily Allen ' Hard Out Here'. The video is stereotypical, sexual and yet again makes the women an object of desire. Also the lyrics are saying it is hard for a girl in the world because the world can be said as a Man's world therefore she is saying that girls are just sex objects and she promotes that in her video, therefore does this connote that this how she acts when not doing videos to get attention and what she wants due to her body?

The mise-en-scene is very sexual. For example the clothing is a latex pair of hot pants and crop top, this means their body is outlined to show the bums and breasts off. There is a clear sign of videos becoming worse and worse. Also latex clothing connotes very sexual or even seen as pornographic, therefore is this what Lily Allen is representing women as to young girls. Is she representing women very negatively towards younger people and just as objects of desire?

The girls have a lot of make up on, this connotes that all girls may only attract men if they are artificial and have to be good looking like the girls in the video whilst throwing their body around. The detonations are that there is a lot of make up, the girls wear small clothing and that it is set in a gold box, this means that girls are there to get the attention and also objects of desire because they invite voyeuristic views. In the real world many men do look for very pretty girls however they would not be impressed with their girlfriend flashing their body about, however this is what this music video is promoting.

There is a lot to criticize about the cinematography due to the extreme close ups on girls shaking the bum, girls slapping girls body's, the way they eat bananas and how they spray champagne over each over. Firstly, the extreme close ups on girls bums is another clear thing that is shown, also this will be very voyeuristic to many older viewers or younger views. Shaking their bums connotes that they are there to be sex toys and attract the men to have sex with them, not what a 12 year old should be looking up to. The girls also slap each others bums which connotes that all girls like to do this and could be seen as an act of a lesbian and also pornographic which is a negative representation for young teens both male and female. Lastly, they spray champagne over each other which could show that they like to have fun but yet very sexually. Due to the clothes they are wearing it makes their body very wet and more attractive to men, this is another sign that girls are just a sex toy and object of desire.

Therefore she is trying to say is that is this the only way girls become successful in life because they are now so heavily criticised if they do not have a good body or looks due to how the media treats girls. Therefore due to the video she shows how music videos are changing and she thinks it has gone to far meaning she starts to make a joke about it, example instead of Robin Thicke's 'Robin has a big 'D' she puts 'Lily Allen has a baggy Pussy' which is making a joke about Robin Thicke's video.


The second negative video is Still D.R.E by Dr D.R.E

The video is set in L.A in streets that are very poor and involves a lot of crime and problems. This connotes that this what black people are like because both of the artists Snoop Dogg and Dr D.R.E, they show how their powerful round the streets and their money, a negative representation of black people. The girls wear very small clothing such as tight hot pants, yet again girls are wearing hot pants to show their bum, therefore is this how they treat girls, as objects of desire to earn money and views?

The cinematography includes close ups on girls breasts and bum, whilst the girl shakes their bum it is a close and in slow motion. The connotations are that these men are more powerful than them therefore they show their body off to get with them, the artist can pick and choose due to his power. Also a girl shaking their bum is very sexual and means that they want sex and it is another representation of black female because all the females are black in the video therefore the video represents the black culture very negatively.




You have a number of good points here and have chosen your examples well, but you could do with some more specific examples to help your points made.

T: Use key terminology (VCOP blog) and the technical codes to develop your points further.

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