Magazine Analysis

Lifestyle Magazines and Who They Are Aimed At

This magazine is aimed at men clearly due to the title of the magazine is 'Men's Health' therefore it is targeted for the male audience. The magazine uses quotes to engage the audience for example 'Strip away belly fat!' therefore it is a guide on how to make men much healthier and have a better looking body because it also quotes 'Sex tonight' therefore by being healthier you will get more girls, which the magazine is advertising. 

A celebrity is used because it engages the reader because it attract the attention from the audience because the celebrity is generally very healthy, well known and they fascinate people.

They also use catchy titles that are very informal, therefore this will attract a lot more younger people compared to older people, they do this to guide them on how to be healthier and have a better future ahead of them if they follow what the magazine says.

This magazine is an American magazine, therefore it uses very famous American's that are involved with fashion, health and are well known world-wide. 

They use colours that would attract more women than men, for example a lot of pink is used. They also used contrasting colours that stand out boldly on the page to draw readers in as they know that a front cover that has eye catching and bright harmonious colours would attract more people compared to dull colours. 

As the target audience is generally for 16-20's they would not use colours that would be found in older magazines, instead colours that represent a younger age group meaning it is suitable for the audience. 

On the front cover, design is probably the most thought out element of a magazine, this is because the design should correspond with the target audience. 

Therefore all the fonts the designers use are a mixture between informal and formal because it will suit the audience. However they use formal font to attract the older members of the magazine's audience. They do not use bubble writing because it is very childish and would not appeal to the audience. 

Also magazines add a key elect and that is both fashion and free download. this is because free downloads appeal to a audience with little money to spend on extra music and they give a bonus to buy the magazines. Also the fashion element gives to the the magazine that the competitors because it addresses the female element of the audience, however fashion within men is on the uprise. Both of these elements give bonuses to the magazines attracting the audience to buy them. 

In magazines choosing the right mode of address is a key element of making the magazine both suitable and appealing to the reader.

in this magazine they have amplified how they treat their reader, they acknowledge them as they are the readers friend. This ensures the formal and casual element of the magazine. They have done this as the target audience is between 16-20's, where they have more time of socialising and a period of fun before more repsonsibility - therefore they address the audience as friends and very informal.

Also cover lines such 'in fashion' and 'summers hottest' shows that they advertise a variety of things instead of the normal music and celebrities. therefore the reader reads the cover very casually and is engaged to sheer amount of things that are offered to them. They also use words such as 'you and your' to make it as if the magazine is talking to the reader and they are very catchy therefore they are yet again being spoken to as a friend and how they can help them do better in society.

Images also play a role in attracting the right and desired audience, for this magazine females are the audience between 16-30. The image of Cheryl Cole in the magazine connotes sexy, good looking and it gives women an aspiration and represent how their lifestyle is and how they could effect the readers lifestyle if they follow what she says and does.

Also the images uses a costume that represents the type of fashion to wear to look good and attract men. Therefore the model promotes fashion, health and wealth. The pink colours promote her as a very ideal person to admire and also as her head is above the glamour title it connotes that she is above glamour.

GREEN

Really good piece of work with the right amount of detail and analysis. Well Done.

Lifestyle Conventions 1&2

Convention 2

There is a model or celebrity on the front cover as the main image and he/she is looking directly at the camera.

A celebrity/model is used because it attracts the attention of the audience because they are generally well known and they fascinate people. Also they are very fashionable and healthy so they advertise the essentials for people to buy the magazines.

The model/celebrity are always looking at the camera because they attract you! And because the stories are aimed at you, they look at the camera to engage you.

The effect on the reader is that a direct mode of address is used so everything is aimed at you. Therefore they get your attention by directly addressing each story at you.






Convention 3
Direct mode of address is used - the magazine is talking to you and make a direct reference to your lifestyle. For example: Lose your gut, Impress your girlfriend, New styles for you!

Find examples of direct mode of address in the above magazine. Why is this used? What effect does it have on the target audience?

An example of direct mode of address is 'Already in your Wardrobe.' This is used because the direct mode of address engages the reader because the magazine is talking to the reader as a coach/friend. Therefore it makes the reader feel special and this means the reader buys the magazine, which the magazine needs, sales.

Introduction to Lifestyle Magazines

1.) Identify the different 'types' of content in the magazine.

There are many different types of content within lifestyle magazines and the most common are: Health, fitness, leisure, fashion, decoration and culture. 

For example in this picture they advertise health as a big issue and make it very clear to a certain audience. As you can see it says 'Lose Your Gut!' which is a guide/story in the magazine on how to lose weight which is associated with health. Also in the cosmopolitan magazine you can see that fashion is advertised because it says shop like a genius which is promoting shopping for clothes a.k.a fashion. However the most important thing that is advertised in magazines is health and how to make your body look better.














2.) Discuss the layout of the page. From your analysis what gender and type of person is this magazine for?

This is a contents page of the magazine 'GLAMOUR'. The word glamour is usually aimed at the female audience, this means that this magazine is for a young female. Also the colours are in a variety of orange which connotes happiness, sun and women - therefore the colours attract the audience that it is aimed at. Also the text on the left has no equality to the picture on the right therefore the designer of the magazine wants you to focus on the women, fashion (clothes she is wearing) and as you are focusing on the women they can also be seen as an object of desire yet again. Also the way the girl is standing wither her legs apart and her hands in her pockets connotes her power or girl power which also attracts the female audience. Also the issues on the left are the most important issues with catchy captions such as 'Hotties' to attract the audience.

How would someone hope to benefit from buying these type if magazines?

Someone would benefit from buying these types of magazines because they can learn how to become fitter and healthier due to the sheer amount of stories of how to get fitter within the magazines. Therefore someone could become much healthier from buying these magazines. Furthermore, people may find very good deals for fashionable clothing (coupons) to get expensive items dramatically cheaper. For example a mum between the ages 30-45 could lose some weight from birth due to the tips they have been given. Also men who are very young could learn how to feet a good looking body with some simple tips and also young and old female/men could get some good fashion products for very cheap.

Laura Mulvey Essay

How does Laura Mulvey's theory apply to "Dirty" and "Do It Like a Dude"?

Discuss: The camera, The audience, The actors, The target audience of these artists and why you think they choose to present themselves in this way.


Laura Mulvey's theory applies to music videos "Dirty" and "Do It Like a Dude" because both videos invite the audience to view the artists as objects of desire. This is done through the camera shots and angles used, the fact the video is presented in a voyeuristic way to the audience, and the way the artist interacts with others in the video.


1.) In Christina Aguilera's video of "Dirty" the use of camera invites sexual gaze by...
The use of camera invites sexual gaze by aiming the camera at Aguilera's bum and breasts. Therefore many older and young men will look at her video in a voyeuristic way, for example the first scene of the music video is aimed at Christina Aguilera's bum where her jeans are cut out where her bum is, therefore Laura Mulvey's theory seems to be true because she will be seen as an object of desire because the camera is focused on Christina Aguilera and her bum and breasts.

2.) The audience views this video in a voyeuristic way because...
The audience will view this in a voyeuristic way because the artist is very seductive in the way she dances and the clothes that she wears are very revealing. This is seen in the shower scene because she is dancing in water meaning she gets very wet which is very sexual. Also she is in very small clothes and therefore many people will get sexual pleasure by just watching the video Dirty because it is very sexual and also can be seen as pornographic.

3.) The actors interact in way that results in the female being looked at as an object of desire. This occurs when...
The actors who are all men are watching the girls whilst they dance very sexily in the boxing ring due to their looks and how they reveal their selves. For example within the first minute all the men are viewing Christina and the dancers as objects as desires because they are being viewed by many men and towards the end they are grinding with her this shows that the men can not resist her and use the voyeuristic views into sexual actions. This also shows that Laura Mulvey's theory that all the girls in music videos are seen in an voyeuristic way and it is also seen in movies and other types of media.

4.) In Jesse J's video of "Do it Like a Dude" the use of the camera invites sexual gaze by...
The use of the camera invites sexual gaze in Jesse J's music video "Do It Like a Dude" because as Laura Mulvey says the women are tied to desire. For example sometimes the camera is zooming at Jesse J's breasts when she is bending over, also she is wearing clothes that would attract men, for example hot pants and crop tops. However, some people may not get sexual gaze by this video because Jesse J is trying to break the stereotype because many of the girls are doing very masculine things for example a girl is smoking a cigar. Also Jesse J's li[ps are very gothic and have spikes on them, she is trying to say that she is not going to be an object of desire but she is trying to get men to reject her and not look at her in a voyeuristic way.

5.) The audience views this in a voyeuristic way because...
The audience may view this in a voyeuristic way because the audience may not just be men. The audience could be female who love women rather than men. This could be to do with Jesse J's sexuality therefore the female audience may like how she is dancing and how Jesse J represents herself. Furthermore, a male may see this in a voyeuristic because the video is very gothic and therefore a goth male may see the video in a voyeuristic way.

6.) The actors interact in a way that results in the female being looked at as an object of desire. This occurs when...
This does not occur because many of the actors a challenging the stereotype, therefore many of the women do not look good and wear good clothes to attract men, therefore they do not surround Jesse J as an object of desire. Moreover, this means that Jesse J is correctly challenging the stereotype and contradicts Laura Mulvey's theory that women are tied to objects of desire in some scenarios in the video. However the actors in the video are not objects of desire nor do they look interact with Jesse J as she is an object of desire.

7.) The target audience for these two artists in young females. However, the way they represent themselves as sexual objects does not appeal to young girls, it appeals to men. I believe Christine Aguilera and Jesse J choose to represent themselves like this because...
In my oppinion Christine Aguilera's video 'Dirty' appeals more to men compared to Jesse J's 'Do It Like a Dude' because Christine Aguilera's video is more sexual and represents the female actors more clearly as objects of desire compared to 'Do It Like a Dude'. Christine Aguilera may do this because she wants the attention or more sales because in the modern era sex sells. However Jesse J's video may be different because she wants to challenge the stereotype which is rarely done therefore she is trying to be original or she is doing it like this due to her sexuality. This means it may attract more girls compared to men.

8.) In summary, Laura Mulvey's theory applies to these music videos because...
It applies to BOTH music videos because however hard Jesse J tries to break the stereotype the cinematography and miss-en-scene still agree with Mulvey's theory that however hard women try that women are tied to objects of desire where in some scenes Jesse J is revealing her body and wearing very small clothes that may not be seen in public. Also Christine Aguilera is clearly being sexual and wants to be an object of desire.

Induction 3: Justification for TV Logo

Induction 3: Justification for TV Logo

My TV programme logo is to show how the best school beats up the worst school due to the grades, quality of teaching and the facilities available. The characters that will take place are high standard teachers vs low standard teacher, well behaved and high achieving students against students who don't care about their education. The storyline is that certain students and teachers will switch schools for a 3 months.

What tools did I learn whilst making for this Logo:

I learnt whilst using this are the magic wand tool, the gradient tool and moving images without ruining the image. With the magic wand tool i cropped out white backgrounds so i could have the image look nice with the gradient and not look tatty. The gradient was used to make a red corner and blue corner to make it look like a boxing ring, that's why there is a boxing ring in the middle. Also I used the move tool so I could move my images around into the positions I want. I would rate my logo very clean and you will be able to detonate and connote many things. I hope people will understand how the schools will battle it out for a better reputation on the TV programme. I could make the boxing ring look cleaner in the middle and also add a gradient to the boxing ring, also the gradient could look more glossy and have a professional finish.

The tools I used were gradient to make the red and blue background, this makes it seem more like a boxing ring with the blue and red corner so it connotes that the schools are fighting to see which one is better. Also I used the blur tool to blur the edges of the boxing gloves so it would be harder to see the white edges on the boxing gloves.

Further connotations show that the school with graffiti and low grades show that it is a very poor school where the students do not care about their education and it may be in the urban area of London in a very poor area. Where as the other school connotes that it achieves very well and has very traditional handwriting showing that the school is full of students who want to do well and it is shown by the A*'s in the logo showing the the fight between the schools and which school is better.

The Waterloo Road logo, why is it designed like this?

The Waterloo Road logo is built up of school tables, however the tables are arranged in a out of order meaning that the school is not looked after because many teachers like their school tables very neat, however they seem not to here. Also in the introduction scene of Waterloo Road the students are throwing paper balls at each other, work is on the floor and the chairs are not tucked. Not a very typical school with 'OCD' teachers then ay? Therefore this logo connotes many bad things about the school; for example: Both students and teachers do not care about the school and also no respect about the environment in school.

Producers will have a big range of characters to maximise views and exactly what they have done because school life drama will appeal a lot of ages ranging from 9 to even mid 30's. Also many students at a secondary school would like to see what would happen in a poor school because they either like the entertainment of the programme, the storyline or the characters involved. It may also make them privileged that they go to a good school and have a good childhood.

Why would they broadcast the programme at 8pm because thats when both adults and secondary students would be awake. Therefore that is their target market.

What Type of School is Waterloo Road?

Waterloo is a typical school in a deprived area where both students and teachers do not really care about the school. Furthermore you can tell this because none of the students have the same uniform meaning the students do not have any respect for the school, however maybe some of the parents may not be able to afford it?

In a certain scene you see a stereotypical 'chav' who has a cap on sideways and his gestures show that he is well respected and could also be a drug dealer. Furthermore some girls in tracksuits are stealing items from another girls bag, however while this is happening there are 'supposes' to be two teachers supervising but they one is having a cigarette and another looks tired. This shows the teachers do not care and couldn't care about the students but probably about the money the earning for doing nothing!

The head teacher is going mental due to the poor grades and the students not caring and having no respect for the school -  therefore he starts throwing all the exams and marked work at the students because he is gave up, even then students laugh at him and also film him! Moreover, there is no work in the corridors, this shows that the students do not do much work and yet again don't care about the school. 

To conclude, Waterloo Road is a stereo typed school for having all bad problems that schools in deprived areas would have.