Lifestyle Conventions 1&2

Convention 2

There is a model or celebrity on the front cover as the main image and he/she is looking directly at the camera.

A celebrity/model is used because it attracts the attention of the audience because they are generally well known and they fascinate people. Also they are very fashionable and healthy so they advertise the essentials for people to buy the magazines.

The model/celebrity are always looking at the camera because they attract you! And because the stories are aimed at you, they look at the camera to engage you.

The effect on the reader is that a direct mode of address is used so everything is aimed at you. Therefore they get your attention by directly addressing each story at you.






Convention 3
Direct mode of address is used - the magazine is talking to you and make a direct reference to your lifestyle. For example: Lose your gut, Impress your girlfriend, New styles for you!

Find examples of direct mode of address in the above magazine. Why is this used? What effect does it have on the target audience?

An example of direct mode of address is 'Already in your Wardrobe.' This is used because the direct mode of address engages the reader because the magazine is talking to the reader as a coach/friend. Therefore it makes the reader feel special and this means the reader buys the magazine, which the magazine needs, sales.